The Search Marketing Group wants to bring your attention to a new and innovative way in which companies can have their profile raised in Google search results. Google has announced that now, when your search results appear, so will banner advertisements above the text listing.
This change appears to be a step up from the images that Google have already incorporated in their search results. A large grey box will be filled with the standard text listing and above it will be displayed a big banner advertisement of your site. For instance, a google search producing Virgin Airlines, will have a banner advertising Virgin Airlines above the text listing.
Here at The Search Marketing Group we realise this is a much bigger and bolder way of advertising. As compared to a standard text listing, the banner ad will entice and draw in more page views and clicks. When clicked, it will direct the user straight to your site.
This banner ad will go a long way to promoting brand awareness too. Big brands will instantly have their brand recognised which will lead web users to their site. Brands that are on a smaller scale, will have their profile raised by appearing on the search results too.
Our Search Marketing Company understands this new update places significance on the quality of these ads. There will be no room for poor quality banners on the Google search page. Instead, what will be needed is high quality, respectable banners to set the standard.
This new update is not something that is currently on the grand scale, in fact, only 5% of search queries are showing the banner ads. Some of these companies include; Crate and Barrel, Southwest Airlines and Virgin America.
A question that has been raised is why Google has blurred the lines between paid and organic search? This is a question yet to be answered by Google.