Search Marketing Group

Many companies are starting to recognise the benefits of social media. With a vast majority of people in the UK holding at least one social network account, social media is a fantastic platform to attract and engage with new customers. The search marketing industry is also recognising the benefits of social media from a search marketing perspective. At the Search Marketing Group, we are going to give a brief overview of why it is important for you as a business to begin a social media campaign.

Those that maybe unfamiliar with the concept of social media may wonder how these popular sites, such as Facebook, Twitter and Google +, can be beneficial for their company.

Many companies, both those that already have an online presence and those that do not, are finding that social networks are a fantastic method to attract and engage with new and existing customers by running competitions, sharing stories and announcing new products and offers.

Google’s Webmaster Help videos give a good example using the social network, Google +. If a customer has a positive experience with your company they can then find your profile on Google + and give you a “+1.” This is the equivalent of a virtual recommendation. They can also post about their positive experience which will then be available for those in their “circles” to read. If an online friend has already used your company, you will be viewed as more of a trusted organisation and so they will be more inclined to click on your website, thus gaining a new customer.

This is a fantastic way to spread digital word of mouth and engage with new customers. For more information on setting up social media accounts from a business perspective or if you are curious about engineering a successful search marketing campaign, visit the Search Marketing Group or contact our team.

In the search marketing industry, it is a well-known fact that Google is not shy when it comes to issuing warnings however the search engine also sends webmasters to let them know of various site errors.

At the Search Marketing Group, we are going to discuss errors that Google may find and report whilst crawling your site. If the Googlebot is unable to crawl your site, the search engine will send you an error message to your webmaster tools account.

There are many types of crawl errors however there are two distinct categories of such errors. These are site errors and specific URL errors.

Site errors mean that Google has been unable to access your site at all. This error is often attributed to your sites robots.txt file however this error message could be returned to you if Google is unable to get through to your sites server to be able to crawl your sites content. Whilst it is natural for you to have various errors, these types of errors can be classed as critical and need to be resolved as soon as possible.

The second class of errors, specific URL errors, occur when the Google crawlers have problems with certain select pages of your site. This could be caused by problems with permissions or server errors however the most common reason for such a problem is broken links. That is, the crawler is attempting to access a page on your site that actually no longer exists.

With the complexity of websites, it is generally the norm that your site will experience some form of error however, you should pay close attention to resolving issues raised to you through your webmaster tools account.

For more information relating to search marketing, please visit our website or contact our team for a no obligation and free audit of your current search marketing campaign.

Here at the Search Marketing Group, we have previously discussed the use of newspapers and newsfeeds for reporting breaking news throughout the world, with a particular emphasis on the recent Boston Marathon Bombings. Whilst the devastating event raised concerns with regards to the reliability of the information shared on social media sites, it has also strengthened the debate regarding the rise of CCTV surveillance.

As a search marketing company, we inform you of all search marketing news on a regular basis however we also like to remain up to date with all news relating to search engines in general, particularly Google. We have been reporting regularly about the new technological advance that is Google Glass however how do these tech specs link to worldwide breaking news and CCTV surveillance?

The Boston Marathon bombings suspects were quickly identified after investigators picked them out on CCTV footage from thousands of spectators at the event. The release of the images led to the rapid identification of the prime suspects. A day later, one was dead and the other in hospital. These CCTV stills played a crucial role in the identification of the suspects which leads to the debate that should CCTV surveillance be increased?

The controversial Google Glass has been widely discussed throughout the technical world and the product hasn’t even been released. Many companies throughout the US are already banning users from entering their premises using the glasses under grounds of privacy issues. However, do we need increases in surveillance in years to come?

The Glass has the ability to take photos and record HD video which leads to privacy fears. However, could the device help with the identification of suspects in the future? The tech specs record HD images in real time so could this lead to faster identification of prime suspects throughout the world? We will keep you updated.

At the Search Marketing Group, we have a vested interest in Google and search marketing related news. To remain up to date with all search marketing news, make sure you keep checking our news pages on our website. For more information about search marketing, please contact our team.

Google maybe the largest search engine to date however it is becoming much more than just the monster we turn to for answers. Here at The Search Marketing Group we like to keep an eye on all things Google-related so we’ve been intrigued to read all about Google Glass. The futuristic design is your own hands-free personal companion; answering your questions, providing directions, recording videos from your own person view, the possibilities really are endless.

The wearable computer, due to be released in 5 colours, has been causing a stir Worldwide prior to its release. In February 2013, Google released a promo video showing the evolutionary design in action with film shown from a first person perspective. The excitement continued to build throughout the globe when Google took to its social media channels to advertise a competition for creative and bold individuals to gain early access to the ultramodern glasses.

One lucky individual in America even went as far as trying to cash in on being one of the selected few. The seller from Cleveland, Ohio attempted to auction the Glass on Ebay. The ‘early adapter’ initially listed the Google hardware at $1,500 however as word spread the bids reached in excess of $15,000! Ebay eventually removed the listing from its online auction site as it violated the sites presale listings policy. Whilst Google is yet to specify an actual launch date for the Glass, rumours are circulating that they will be available to the regular consumer in late 2013.

At The Search Marketing Group we are very much looking forward to the release. However, whilst Google is showing the World that it is more than just primarily a search engine, search is still critical to the Global enterprise. With competition online growing fast, there is never a better time than the present to devise a search marketing campaign for your company to boost your sites visibility, increase traffic and produce a better ROI. Contact our team today for a no obligation quote and proposal.