Many companies are starting to recognise the benefits of social media. With a vast majority of people in the UK holding at least one social network account, social media is a fantastic platform to attract and engage with new customers. The search marketing industry is also recognising the benefits of social media from a search marketing perspective. At the Search Marketing Group, we are going to give a brief overview of why it is important for you as a business to begin a social media campaign.
Those that maybe unfamiliar with the concept of social media may wonder how these popular sites, such as Facebook, Twitter and Google +, can be beneficial for their company.
Many companies, both those that already have an online presence and those that do not, are finding that social networks are a fantastic method to attract and engage with new and existing customers by running competitions, sharing stories and announcing new products and offers.
Google’s Webmaster Help videos give a good example using the social network, Google +. If a customer has a positive experience with your company they can then find your profile on Google + and give you a “+1.” This is the equivalent of a virtual recommendation. They can also post about their positive experience which will then be available for those in their “circles” to read. If an online friend has already used your company, you will be viewed as more of a trusted organisation and so they will be more inclined to click on your website, thus gaining a new customer.
This is a fantastic way to spread digital word of mouth and engage with new customers. For more information on setting up social media accounts from a business perspective or if you are curious about engineering a successful search marketing campaign, visit the Search Marketing Group or contact our team.